CDK Salty

In step with its “Buy Happy” mantra, Morrie’s is always looking for new ways to improve its customers’ experiences. With CDK Salty incorporated into the car buying process, Morrie’s gives customers a quick and easy way to check if they’re getting the best insurance coverage and rates. Through filmings at multiple Morrie’s Minnetonka dealerships and interviews with a mix of staff, Plimsoll created a collection of videos from various perspectives within the dealership.