Gurobi believes mathematical optimization is the key to solving the most complex business challenges. But how do you quickly convey the concept of optimization? How do you explain abstract and complex processes to those that know nothing about optimization? How do you illustrate real-world use cases across 2,500+ clients in 40+ industries around the globe? Gurobi has been answering these questions through various marketing mediums, but they needed a critical piece – a brand film. From an idea to production and everything in between, Plimsoll developed a film for Gurobi that brought their brand mission and values to life through a narrative that succinctly described the power of mathematical optimization.