Gurobi saw an opportunity to expand and elevate its brand by launching a new website. Plimsoll created a new design system and brand aesthetic to inform the website’s look and feel. With multiple global teams requiring access to update the website nearly daily with complex page content, combined with the need for a cost-effective CMS, Plimsoll developed a WordPress instance that used a wide range of custom post types. In place of a digital asset management system, a highly customized media library was established, driven by category organization with unique tagging functionality.
Design · Development · Web