The American Orthopaedic Society for Sports Medicine needed to help sports medicine professionals prepare for sideline emergencies and the full scope of team physician responsibilities — with content that could match the high-stakes nature of the work. The answer was the Team Physician Series: a five-module on-demand learning program built for clinicians who need to be ready for anything when the whistle blows.
We partnered with Desklight Learning, who led instructional design and curriculum strategy, while Plimsoll handled creative direction, illustration, design, and video production, plus immersive content development.
The creative challenge was straightforward to articulate but harder to execute: how do you bring high-acuity medical training and precise clinical processes to life in a way that matches the intensity of the environments where these physicians work? Beyond that, how do you craft a story that resonates equally with physicians fresh out of medical school and seasoned professionals with decades of experience? We built a visual and experiential language that matched the subject matter — dynamic, focused, and designed for retention. The result is a learning experience that meets sports medicine professionals where they are: in the clinic, on the field, under pressure, with no room for hesitation or error.
