Affirm partnered with Plimsoll to develop videos highlighting how its “buy now, pay later” service empowers small to mid-sized businesses within its Merchant Partner network. We aimed to go beyond a typical product overview and showcase how Affirm’s flexible payment options benefit two unique retailers: jewelry store Torres Omar and home furnishings brand Unison.
Plimsoll managed the entire production process from start to finish. We collaborated with the retailers to create compelling story arcs, hosted in-depth discovery calls, and drafted script outlines and interview questions. Our team handled all on-location filming and post-production editing.
The result was a suite of compelling video packages for Affirm to use across its digital marketing channels, demonstrating the value of its relationships with retailers.
