HCLTech

Video Toolkit

HCLTech is a leading global information technology services and consulting company. HCLTech has a solid commitment to video marketing, but one of their biggest challenges was producing videos that all look and feel part of their new brand. Their internal teams and agency partners were spending too much time creating custom graphics and animations for each video project, leading to inconsistent branding and production techniques, difficult collaboration, and different tools and templates across their video library. Plimsoll worked with HCLTech to develop a video toolkit to address these challenges.

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2023

Video

The toolkit is built around a collection of Adobe Premiere Pro motion graphics templates (MOGRTs), including prebuilt graphics and text that can be quickly and easily customized without needing extensive knowledge of Adobe After Effects. This ensures the toolkit is flexible enough to support a wide variety of video productions while still containing guard rails to ensure that all videos produced using the toolkit have a consistent look and feel.

HCLTech’s internal teams and agency partners can now create great-looking videos quickly and easily, without spending a lot of time on custom graphics and animations.