Gurobi

Gurobean: The Coffee Optimization Game

We partnered with Gurobi to bring Gurobean: The Coffee Optimization Game to life, leading the technical development of the interactive web experience from the ground up. Working alongside Gurobi, our team built the framework that transforms advanced mathematical optimization concepts into an engaging, hands-on learning experience. Players step into the role of a coffee shop owner, making strategic decisions about pricing, staffing, inventory, and customer demand. Each choice affects the business’s success and demonstrates the real-world applications of nonlinear optimization, simulation, and decision-making under uncertainty. Now live, Gurobean is used by schools and educators worldwide to make complex optimization principles accessible through interactive gameplay. By combining thoughtful technical execution with an intuitive user experience, we helped turn Gurobi’s educational vision into a polished digital product that inspires the next generation of problem-solvers—one cup of coffee at a time.

Based in Batavia, Illinois, Plimsoll works closely with its clients to understand their needs and develop customized solutions that meet their specific goals.

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