CDK Global

To launch its newest artificial intelligence virtual assistant (AIVA), CDK Global wanted a comprehensive yet concise overview of AIVA’s key features and benefits. To humanize and better visualize AIVA’s interactions with customers and sales staff, Plimsoll recommended creating a day-in-the-life style story. This story would involve combining custom footage at a home and automotive dealership with on-screen text and graphics. Plimsoll managed all aspects of pre-production, from location logistics to developing a story arc, storyboards, and shot lists. All of this was then used to guide and optimize efforts across a two day on-location shoot. During post-production, everything was blended together to bring the big idea to life, illustrating the simplicity and efficacy of AIVA.