CDK Global is the leading provider of cloud-based software to automotive dealerships across North America, powering the end-to-end operations of nearly 15,000 dealer locations. To demonstrate the real-world impact of their platform, they needed more than a product pitch. They needed a story.
Car Pros Automotive Group is that story. Once a single used-car lot, Car Pros has grown into a nine-dealership group representing Kia, Hyundai, Honda, and BMW across Southern California — the kind of growth that CDK’s platform is built to enable, and a story CDK wanted told authentically from the ground up.
Plimsoll traveled to California to bring it to life. Working alongside CDK’s team on-location at Car Pros dealerships, we captured the people, the energy, and the everyday rhythms that define how this group operates. Through documentary-style interviews with dealership leadership and staff, rich b-roll of the showroom floor and service lanes, and on-site photography, we built a multi-layered portrait of a dealership group that succeeds because of the systems behind it — and the people in front of it.
The result is a compelling success story film that CDK can put to work across their sales and marketing efforts — a piece of content that shows prospective dealer clients not what CDK does, but what CDK makes possible.
